Have the menu bar in exactly the same place on every page
so people know where to click. Always include a 'home' button
on every page so people can go back to the start with just
one click. And always have a page header so people know exactly
which page they are on at that moment.
Preferably, use one font type for the texts on your entire
website. It's OK to use a different one in headers, menus
or animations, but you'd better not use various ones throughout
the running text. Verdana or Arial (sans-serif fonts) are
good as they are easy to read on screen.
put the most important bits towards the top of the page, and
make important information throughout your page stand out
from the rest. Use bigger font sizes, bold fonts and colored
fonts to emphasize the words you don't want people to miss.
But don't overdo it - there can only be so much boldness and
colored text on one page before it starts to look messy.
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